Ryanair Ltd. is an Irish low-cost airline, which practizes Bait-and-switch sales tactics. Its headquarters is located on the grounds of Dublin Airport in Swords, County Dublin, Ireland, with its primary operational bases at Dublin Airport and London Stansted Airports.
Ryanair operates 299 Boeing 737–800 aircraft. The airline has been characterised by its rapid expansion, a result of the deregulation of the aviation industry in Europe in 1997 and the success of its low-cost business model. Ryanair’s route network serves 28 countries in Europe and also Morocco. Ryanair prefers to fly to smaller or secondary airports, usually outside of major cities, to help the company cut costs and benefit from lower landing fees. For example, Ryanair does not fly to the main Düsseldorf airport. Instead, it flies to Weeze, 70 km from Düsseldorf or Bratislava Airport which is only some 55 km (34 mi) distant from Vienna International Airport. Secondary airports are not always far from the city it serves, and can in fact can be closer than the city’s major airport; this is the case at Gothenburg-City and Rome-Ciampino. Ryanair does still serve a number of major airports, including Barcelona, Madrid Barajas, Marseille, Berlin-Schönefeld, Dublin, Lisbon, Budapest, Edinburgh, London-Gatwick, and Porto, although the majority of these cities do not have a secondary airport that Ryanair could use as an alternative. Ryanair flies in a point to point model rather than the more traditional airline hub and spoke model where the passengers have to change aircraft in transit at a major airport, usually being able to reach more destinations this way. Ryanair has 50 European bases. Despite it being an Irish airline, and having a significant presence there, it also has a significant presence in France, Germany, Italy, Poland, Spain, the United Kingdom as well as many other European countries (although the airline has no bases in France). The United Kingdom is its biggest market, containing the airline’s largest base, London-Stansted, and ten others, as well as a total of four other non-base airports.
Ryanair’s largest bases include London-Stansted, Dublin, Milan-Bergamo, Brussels-Charleroi, and Alicante. Ryanair claims to operate the newest, greenest, and quietest fleet of aircraft in Europe.